There are a whole bunch of ways to promote your presence on the internet; from producing e-bulletins & newsletters through to signing up to local directory listings & search engine tuning.
Online Directories: As a small business, I’m not that interested in seeing myself at the top of the Google Search rankings – what is the point in receiving an enquiry from Australia anyway! Google Local looks good though: It locates businesses in a specific geographic location so you can find a post office within walking distance. Go visit www.google.co.uk > more > LOCAL for all information.
The more local web based directories & vertical market portals you can free list in the better. www.yell.com is a mandatory start!
Online Translations: Whilst talking about Google, they also offer an interesting online translation service which makes it very easy to produce a multi-lingual website. Other services also worth a mention include www.freetranslation.com and www.worldlingo.com – definitely worth considering if you want quality translations as they do real human edits at reasonable prices.
E-Newsletters & Bulletins: As demonstrated on the MXworks homepage, I invite guests to subscribe to my monthly newsletter. This triggers my pro-active marketing activities by:
Keeping subscribers informed with news & updates.
Scheduling distribution of bulletins & newsletters (built in calendar).
Managing the subscriber email lists (opt in, opt out, de-duplicate, etc).
Analysing interactive graphs / results / reports.
Blog: Also as demonstrated throughout this site, reaching your audience using a blog can be very effective. Not only are they built to encourage interaction with visitors, but they have built in visibility potential. The blogosphere is apparently growing at 1 x blog per second and updates are automatically picked up by search engines using traditional keyword searching!
Two features at the bottom of this topic prove the interaction point:
- ‘Post a Comment’ is the straight forward feedback mechanism.
- Also note the Email icon: This enables visitors to forward articles to friends & colleagues. This may not have an immediate impact on your site, but it enables others to publicise your blog for you: This is good stuff.
E-surveys, E-polls & e-Quizzes also encourage visitors to give their opinions; there are a number of free services which can be easily added into your Blog which are all documented in www.blogger.com > Help > Add-ons. Watch this space as I’ll be experimenting with these later…
Online Directories: As a small business, I’m not that interested in seeing myself at the top of the Google Search rankings – what is the point in receiving an enquiry from Australia anyway! Google Local looks good though: It locates businesses in a specific geographic location so you can find a post office within walking distance. Go visit www.google.co.uk > more > LOCAL for all information.
The more local web based directories & vertical market portals you can free list in the better. www.yell.com is a mandatory start!
Online Translations: Whilst talking about Google, they also offer an interesting online translation service which makes it very easy to produce a multi-lingual website. Other services also worth a mention include www.freetranslation.com and www.worldlingo.com – definitely worth considering if you want quality translations as they do real human edits at reasonable prices.
E-Newsletters & Bulletins: As demonstrated on the MXworks homepage, I invite guests to subscribe to my monthly newsletter. This triggers my pro-active marketing activities by:
Keeping subscribers informed with news & updates.Scheduling distribution of bulletins & newsletters (built in calendar).
Managing the subscriber email lists (opt in, opt out, de-duplicate, etc).
Analysing interactive graphs / results / reports.
Blog: Also as demonstrated throughout this site, reaching your audience using a blog can be very effective. Not only are they built to encourage interaction with visitors, but they have built in visibility potential. The blogosphere is apparently growing at 1 x blog per second and updates are automatically picked up by search engines using traditional keyword searching!
Two features at the bottom of this topic prove the interaction point:
- ‘Post a Comment’ is the straight forward feedback mechanism.
- Also note the Email icon: This enables visitors to forward articles to friends & colleagues. This may not have an immediate impact on your site, but it enables others to publicise your blog for you: This is good stuff.
E-surveys, E-polls & e-Quizzes also encourage visitors to give their opinions; there are a number of free services which can be easily added into your Blog which are all documented in www.blogger.com > Help > Add-ons. Watch this space as I’ll be experimenting with these later…
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