1. Top rankings are given to Google News articles be it from the BBC, national newspaper (Guardian, Timesonline, Telegraph etc) or online portals such as Yahoo sport.
Getting content into Google News is an industry in it’s own right!
- You can choose to publish your press releases using an subscription based online newswire service such as PRWire, RealWire or Pressroom.
- And there are free to use newswire services paid for with PPC advertising such as www.free-press-release.com, www.freepressindex.com and www.openpr.com
- But if you can get your story published by a regional or national newspaper then you’ve cracked it!
Remembering the old adage that “yesterday’s news is chip paper” Google News has a very short shelf life, so it may not be an appropriate channel for many B2B businesses in improving your SEO.
2. As you can see in the screen grab, Google ranks Video very highly, so if you are not already embracing multimedia to communicate with your audience, then you need to start thinking about using YouTube videos as an important weapon within your SEO armoury.
3. Google Images are also right up there, illustrating the impact an image can have on SEO, providing it is relevant, has a good description and is correctly tagged for keywords.
I have been experimenting with using the popular Flickr service to improve SEO for a commercial online shopping site and am not convinced! I got my knuckles wrapped when including a link to an commercial e-commerce site from a Flickr Gallery: http://www.flickr.com/photos/eroticisland
"Don't Use Flickr for Commercial Purposes Flickr is for
personal use only. If you sell products, services or
yourself through your photostream, we will terminate your
account. Any other commercial use of Flickr, Flickr
technologies (including APIs, Flickrmail, etc), or Flickr
accounts must be approved by Flickr."
On a technical note, when I viewed the html source code for the flickr site where the gallery is hosted, I saw that Flickr had automatically converted all of the url links to "nofollows", which really does make it pointless to use Fickr for "Google juice": Clearly Flickr doesn’t want it’s excellent service sullied by commercial interests...
So I decided to create an image gallery on my own website from the “Links” page which I optimised for SEO:
http://www.mxworks.net/eroticisland/erotic_image_gallery.html
I ensured each image is optimised for SEO by ensuring (1) the image filename contains targeted keywords (2) I used all the html tags to ensure clear and accurate descriptions using html “title” and “alt” tags and (3) I included a target link into the online shopping site from each image.
I'm currently spending time exploring the potential for Google's Picassa Web Albums: As far as I can see links to external websites do not include a 'nofollow'....
Attractive design and usability should never be sacrificed to SEO so I also included a javascript based gallery feature which I selected from dynamicdrive.com: The popup feature image also includes an inbound deep link to the product description page on the online shopping site which will also great for SEO.
So in summary, my advice, year to date, is to have your image gallery built into your own website, ensuring it uses good design, has targeted descriptions and clear html markup to get your images into Google Images.
I like the paid marketing options in the online world because of the quick results and the platforms for PPC Advertising and social media paid ads generally offer the tools that can make your campaigns to be highly successful. I too had got really good success with these methods.
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