Thursday 19 January 2012

Why I now recommend Nimble CRM for customer engagement

I’ve used Customer Relationship Management "CRM" systems for too many years in order to keep track of my customer engagement activities:  CRM is an essential business tool in managing your customer relationships, contact details, sales pipeline, marketing funnel, projects, tasks, emails and workflows. 



But with the rise and rise of social media communications, the contacts and conversations which are important in developing my business are happening out on Twitter, LinkedIn & Facebook and not within my traditional CRM system and not always in traditional email threads.  

Enter Nimble CRM, who with a clean slate to start from, have come up with a Social CRM system for the modern age. 





Nimble sits elegantly on top of your social media channels and acts as a Dashboard by aggregating your customers social media conversations right in there alongside your email conversations.  

And Nimble CRM searches for and prompts connections to your contacts across LinkedIn, Google+ & Twitter and the GMail and Google Calendar integration is great! 

The consequence is that Nimble CRM enables me to concentrate on developing the social media connections and conversations that are all important to me.  The numbers follow on...  



And the icing on the cake is that Nimble’s pricing is pitched at SME budgets which is going to attract a lot of fans. 

In summary, I predict this newcomer is going to have a successful future and will disrupt the traditional CRM vendors.


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1 comment:

  1. Jon Ferrara20 January 2012 at 07:57

    Steve, Thank you for your kind Nimble feedback. Since you are a CRM veteran you may remember my first start-up GoldMine, a company some say pioneered the CRM industry.

    Traditional CRM systems fail at true Relationship Management because they don't automatically connect your Email, Activities and Social conversations to the contacts you are having them with. We create connections with people by saying what were going to do and doing what we say. Relationships are deepened by Listening, Engaging and "Staying Top-of-Mind" which happens for most of us via Outlook, Google Mail and our Social Streams. Old-School CRM Systems are Sales Lead Forecasting and Management platforms that require people to BCC & CC messages and duplicate activities to link them to contacts and have bolted-on Social at best. Who wants to do that? Real Social CRM systems should automatically connect all your conversations and activities (emails, social conversations and calendars) to the contacts your having them with and then tell you something you don't know about your contacts. That would be magic! That would be Nimble!

    Please say hi to my dear friend & @Nimble Partner, Tim Mayneord.

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