My latest “get rich slowly” project is to develop an online vouchers and coupons website promoting promo codes from UK e-retailers through a new website http://www.vouchersandcoupons.net
Voucher codes are big business, apparently, and offer consumers the opportunity to save money by claiming discounts on their online purchases. Promo codes are promoted by many online stores to attract new business and are redeemed at “Checkout” when ordering your goods.
The value of vouchers are set by the retailers; some use voucher codes to promote company special offers such as “30% off your first purchase” through to “Free Delivery on orders greater than £20” or incentives to sign upto loyalty or facebook schemes.
The Win:Win occurs as the retailer also pays a small commission to the “affiliate” (me) for introducing the consumer to the retailer, which is done by tracking the clicks from the Vouchers and Coupons site. How much will I earn? I’ve no idea! But £100 will be my first Eureka moment as it will validate this business initiative. But how long will it take - again I’ve no idea - but what I do know is that it is going to take a lot of hard work and candle burning including:
Voucher codes are big business, apparently, and offer consumers the opportunity to save money by claiming discounts on their online purchases. Promo codes are promoted by many online stores to attract new business and are redeemed at “Checkout” when ordering your goods.
The value of vouchers are set by the retailers; some use voucher codes to promote company special offers such as “30% off your first purchase” through to “Free Delivery on orders greater than £20” or incentives to sign upto loyalty or facebook schemes.
The Win:Win occurs as the retailer also pays a small commission to the “affiliate” (me) for introducing the consumer to the retailer, which is done by tracking the clicks from the Vouchers and Coupons site. How much will I earn? I’ve no idea! But £100 will be my first Eureka moment as it will validate this business initiative. But how long will it take - again I’ve no idea - but what I do know is that it is going to take a lot of hard work and candle burning including:
Building the Vouchers and Coupons Website: To get up and running quickly, I have chosen to purchase an off the shelf voucher template “CouponPress”, which provides a professional platform on which to build the service. A by-product of this project is that because CouponPress is built on Wordpress, I shall become fluent in hosting, building and configuring a Wordpress.org site.
Importing the Voucher Codes: I’ve also taken the plunge and signed up with icodes.co.uk who are a leading aggregator of vouchers and coupons. Icodes vouchers are automatically imported into my CouponPress site giving me access to all the latest vouchers and promo codes without the hassle of either importing codes manually or writing my own XML feed software.
Signing Up With The Affiliate Networks: The e-retailers (or Merchants) wanting to promote their discounts and special offers sign up with “affiliate networks” whose job it is to manage the relationship between Merchants and Affiliates. There are the best part of a fair few affiliate networks to choose from and sign up with including affiliate future , affiliate window, affilinet, aflite, buy, commission junction, linkshare, more niche, paid on results, profitistic, silvertap, tradetracker, trade doubler, trienta affiliates and webgains!
Selecting Categories and Optimising Merchants: With Icodes offering over 6,500 vouchers and offers from over 3,500 merchants to UK consumers, I have decided to individually select and promote merchants and categories.
My merchant selection criteria isn’t rocket science:
- Known high street brands such as Boots, Jet2, Burton and Interflora
- Popular categories such as Fashion, Travel, At Home and Outdoors
- Merchants offering respectful sales commissions!
- Feature vouchers with “value”. ie. I’m excluding low value vouchers such as “free delivery on ink cartridge refills” in favour of “20% off your first purchase over £20”
Search Engine Optimisation (SEO): Once the site is built and populated comes the not insignificant task of promoting the site using my skills as an SEO consultant. Website architecture, pages names, categories and content have already been setup for optimisation so next will come the long slow task of link building through article writing and directory submissions...
Social Media Engagement: Also on the radar is to invite visitors to follow the service on Twitter and tweet news, new vouchers and merchants. Once the website is built, optimised and producing results, I will turn my attention to re-purposing the whole service on live inside Facebook, but that’s another blog post for another day!
Email Marketing: Signing upto a weekly digest of latest and greatest voucher codes is also on the radar, but I’m determined not to become a modern day mass emailer, dare I say spammer, with a daily deal ala Groupon...
So In Conclusion: There’s not a small amount of work required to launch myself into the new world of affiliate marketing but, hey, it keeps me out of mischief... I’ll write again soon with my further insights into affiliate marketing and progress with www.vouchersandcoupons.net
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Signing Up With The Affiliate Networks: The e-retailers (or Merchants) wanting to promote their discounts and special offers sign up with “affiliate networks” whose job it is to manage the relationship between Merchants and Affiliates. There are the best part of a fair few affiliate networks to choose from and sign up with including affiliate future , affiliate window, affilinet, aflite, buy, commission junction, linkshare, more niche, paid on results, profitistic, silvertap, tradetracker, trade doubler, trienta affiliates and webgains!
Selecting Categories and Optimising Merchants: With Icodes offering over 6,500 vouchers and offers from over 3,500 merchants to UK consumers, I have decided to individually select and promote merchants and categories.
My merchant selection criteria isn’t rocket science:
- Known high street brands such as Boots, Jet2, Burton and Interflora
- Popular categories such as Fashion, Travel, At Home and Outdoors
- Merchants offering respectful sales commissions!
- Feature vouchers with “value”. ie. I’m excluding low value vouchers such as “free delivery on ink cartridge refills” in favour of “20% off your first purchase over £20”
Search Engine Optimisation (SEO): Once the site is built and populated comes the not insignificant task of promoting the site using my skills as an SEO consultant. Website architecture, pages names, categories and content have already been setup for optimisation so next will come the long slow task of link building through article writing and directory submissions...
Social Media Engagement: Also on the radar is to invite visitors to follow the service on Twitter and tweet news, new vouchers and merchants. Once the website is built, optimised and producing results, I will turn my attention to re-purposing the whole service on live inside Facebook, but that’s another blog post for another day!
Email Marketing: Signing upto a weekly digest of latest and greatest voucher codes is also on the radar, but I’m determined not to become a modern day mass emailer, dare I say spammer, with a daily deal ala Groupon...
So In Conclusion: There’s not a small amount of work required to launch myself into the new world of affiliate marketing but, hey, it keeps me out of mischief... I’ll write again soon with my further insights into affiliate marketing and progress with www.vouchersandcoupons.net
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